Last updated: 27th March 2020
Cookies are small data files that are placed on your computer or mobile device when you visit a website, mobile app or use an online platform. Cookies are widely used by online service providers to facilitate and help make the interaction between users and websites, mobile apps and online platforms faster and easier, as well as to provide reporting information.
Cookies are used extensively online and have become part of the fabric and make-up of what has made the internet work effectively for consumers and businesses. Without cookies, many areas of functionality (for example, user logins, shopping baskets and other customisation features) would not work as expected.
Cookies set by the website and/or mobile app and/or platform owner (in this case, Baily Labs) are called 'first party cookies'. Cookies set by parties other than the website and/or mobile app and/or platform owner are called 'third party cookies'. Third party cookies enable third party features or functionality to be provided on or through the website and/or mobile app and/or platform (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer or device both when it visits the website and/or mobile app and/or platform in question and also when it visits certain other websites and/or mobile apps and/or platforms.
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites and/or App and/or platform to operate, and we refer to these as 'essential' or 'strictly necessary' cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Websites and/or Apps and/or Platforms. Third parties serve cookies through our Websites and/or Apps and/or platforms for analytics and other purposes.
Session cookies are temporary cookies that are not stored on your computer or mobile device. They are used as part of the login, authentication and session management flows of the websites, apps or platforms. Certain session cookies are also used to understand, for example, if a user interacting with our company website is a new visitor or a visitor returning as part of the same browsing session. These session cookies may be erased when you close your browser, or after extended inactivity.
Persistent cookies are those placed on your computer or mobile device for a pre-determined length of time when you visit this site. They are used on both our platforms and company websites, including, for example, to understand what areas of our websites and platforms are most popular, and how customers and users engage with them.
Other tracking technologies may be used on Baily Labs’ company website, apps or platforms. These are primarily used to understand if customers or users are interacting with any marketing-type emails sent from our systems. Examples include:
Flash Locally Stored Objects (eg ‘Flash’ cookies) – these follow the same principle as normal standard cookies in that they allow information to be stored on a user’s machine.
Transparent GIF or web beacons- these mechanisms can be used to deliver a cookie to your browser. They can also be used in email marketing to identify to the sender if an email has been opened.
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